20% off ASOS for 24 hours!
Photo by  Becca McHaffie  on  Unsplash

That's right, 20% off at ASOS for just 24 hours! I'm sure you have your must-have items saved, patiently waiting for today, but I thought I'd share my current favourites in case there's something you didn't notice while browsing. Now is the perfect time to invest in a new winter coat, or to bag something from a limited edition collection.

Emma MacDonaldASOS, Sale, Wishlist
How to find a dress from a photo
Photo by  Mike Fox  on  Unsplash

Photo by Mike Fox on Unsplash

I've found a heck of a lot of dresses over the years. It's so satisfying to have dug through the depths of the internet to be able to tell a customer that I've found out who designed the dress they're looking for, and even more satisfying when the dress is still available to buy!

If you're looking for a dress you've seen in a photo, you've come to the right place; I'm an expert at finding out where to buy clothes and accessories you see online.

If you've got something you want me to find, just click 'Lost' in the menu. If not, why not browse some of my 'Found' dresses below for a bit of inspiration?

Not enough inspiration? Click here to browse ALL my found dresses!

Sustainable Alternative: Ombre Sweater

Ok, I admit it, I fell head over heals for this sweater. I've been looking for a colourful, cosy sweater for a while, but it's been a bit tricky to find one as I'm allergic to wool. I've also been put off by buying brand new clothes, especially brand new clothes made of dyed plastic, two things that aren't great for our planet. If like me you've fallen for this sweater, I've found a few sustainable alternatives. I've included wool options, too, for all you lucky people who can wear wool.

1970s Ombre Sweater @ Etsy

1970s Ombre Sweater @ Etsy

Find sustainable alternatives
Photo by  Everton Vila  on  Unsplash

Photo by Everton Vila on Unsplash

Just a quick note to say that if you're trying to shop more responsibly, I can help with that, too! If you've seen a piece of clothing or an accessory that you love, but only want to shop at sustainable/eco/ethical/vegan brands or you'd prefer to shop second-hand or vintage, just let me know and I'll do my best to find a suitable alternative for you. 

I can feel big changes coming this year, with the fashion industry digging an ever bigger grave for the environment, so I want to help you, my fashion-loving clients, to continue to find the looks you love whilst keeping your impact as low as possible.

Click here to send me your lost items.

Emma MacDonald
Gift a reusable bottle this Christmas
Photo by  Martin Sanchez  on  Unsplash

Did you know that more than 8 million tonnes of plastic found its way into the seas and oceans of the planet in 2010?

Help friends and family to cut down on their plastic consumption by gifting a reusable water bottle or coffee cup this Christmas! It's perfect as both a main gift and a stocking filler, and there are so many options to choose from. I've suggested some brands below, and listed as many places as I could find that stock each brand so you can shop around.






Frank Green






If you've seen a photo of a water bottle, or any other gift, but you don't know where to buy it, click here to send it to me and I'll find it for you!

Emma MacDonald
Non-material gift ideas
Photo by  Marina Khrapova  on  Unsplash

Fair warning, this isn't your typical Christmas gift guide. I may publish a few other, more traditional gift guides, but I really feel that this guide has a strong and important message. While I absolutely ADORE Christmas, it is a time of year when we invariably contribute negatively to the planet in terms of more stuff and more waste. While it's wonderful to find the perfect gift for someone, this year I'm going to focus on gifting intangibles that nevertheless have a heart-warming impact on the receiver. As you'll discover, I've suggested a combination of gifts, which will hopefully help you in selecting the right one for each of your loved ones. You know them best, and you know that some people simply won't be thrilled to find that you have bought a goat on their behalf, while they may be overjoyed that you have bought them a massage. I believe all of my suggestions reduce our impact on the world, contributing in one way or another to a reduction in the overconsumption of stuff for the sake of having stuff. Enjoy! And do let me know your thoughts in the comments.

1. Gift a goat

Photo by  Joanna Kosinska  on  Unsplash

Various charities are offering the opportunity to gift goats, chickens, cows, rice and many other valuable items to deprived families, and the positive impact is incredible. This gift is perfect for those who already live (or who wish to live) a more minimalist lifestyle, and who may get a good chuckle out of knowing that there's a pig with their name improving an impoverished family's chances somewhere in the world.


World Vision

2. Vouchers

Photo by  Mira  on  Unsplash

Photo by Mira on Unsplash

Is there a coffee and/or cake lover in your life? Why not buy them a voucher for their favourite local cafe? That way, their next few coffees will feel more like a treat and will give them that warm, fuzzy feeling, and they'll think of you. How wonderful is that!

Or maybe you know a yoga lover who favours a particular studio, or a rock climber who loves to climb at a specific gym. Why not pay for their next 5 sessions with a voucher?

Or perhaps there's a book lover in your circle. Instead of going straight to Amazon for their voucher, find a bookshop near where they live or work and get them a voucher there. Perhaps they've never been there before and you therefore end up introducing them to a new gem, or maybe it's an old favourite and they love an excuse to spend buy from there. 

3. Gift a course

Photo by  Brooke Lark  on  Unsplash

Photo by Brooke Lark on Unsplash

For someone in your life who loves to learn new skills, buying them a spot on a course is a fantastic gift. And there are so many options out there! Cookery, pottery, art, languages, flower arranging, dancing, self-defence, yoga, the list goes on! What has your loved one been meaning to take up but never quite got around to doing? 

4. Pamper time

Photo by  Julia Komarova  on  Unsplash

This is a great gift for everyone, regardless of gender or age. We all tend to skimp on relaxation and self-care time, so buying someone a treatment at a local spa will give them the nudge that they might not have been able to give themselves to go ahead and take an hour or two out of their busy week to unwind at your expense!

5. Red Letter Days

Photo by  Chris Lauritsen  on  Unsplash

Remember them? Well, they still exist! Gift the thrill seekers in your life an experience they'll never forget. From driving fast cars to flying around in a stunt plane, there are so many to choose from, and they are definitely the kind of thing that most people wouldn't think to buy for themselves. Browse UK options here, or do a quick internet search for options in your country.

6. Magazine Subscription

Photo by  Annie Spratt  on  Unsplash

Photo by Annie Spratt on Unsplash

Know someone who religiously picks up a copy of Vogue every month? Or maybe someone who loves to read a particular magazine but you get the impression doesn't like to splurge out regularly for it? Buy them a subscription! I know, this is material thing, but you can encourage them to recycle the magazine when they've finished reading, or you could purchase them the online and kindle/ipad version of the magazine to be super eco. 

7. Museum/Art Gallery Membership

Photo by  Samuel Zeller  on  Unsplash

Photo by Samuel Zeller on Unsplash

Seriously, trust me on this one, this is the PERFECT gift for someone that lives near an excellent art gallery or museum. I have been gifted membership to several art galleries in London, and it means that I can pop in and out of exhibitions whenever I feel like it without having to pay each time. Most memberships include a guest, so the recipient of this gift will be able to take a friend or family member along to enjoy the delights on offer. Search online for the best galleries and museums near where your loved one lives, or subtly ask them what their favourite gallery is.

8. Don't go Dutch


Invite someone to join you for dinner at their favourite restaurant, on you. I think the most straightforward way of giving this as a gift is to tell them that you'll be paying for their meal, but if you can figure out a way of not telling them until the end of the meal, you'll ensure that they order whatever they feel like without feeling bad that you're footing the bill. How often do people do that these days, other than in a romantic setting? And how much would you love it if someone said they wanted to buy your dinner? 

Will you be giving any non-material gifts this year? Do you have any more ideas to add?

Emma MacDonaldComment
Nordstrom Sale: Classic Wool Coats
Photo by  LEMUR  on  Unsplash

Photo by LEMUR on Unsplash

This week is the perfect time to invest in a coat that will see you through the next 10 winters and hopefully longer. Below are a few of my favourites at Nordstrom. Why wool? It is so much warmer than synthetic fibres plus it's natural, so you won't be contributing to the negative impact of plastic and micro-plastics entering the water system during manufacture as well as when you wash your coat. Need to get your woollen coat dry-cleaned? Eco-dry cleaners exist! Run an online search for your local eco-dry cleaner, or pressure your local dry cleaner to make the move to eco dry cleaning methods. 

If you've seen your dream investment coat but don't know where to buy it, I would love to help you. Just click here.

Emma MacDonald
Your Ultimate Black Friday Guide
Photo by  Jakob Owens  on  Unsplash

Photo by Jakob Owens on Unsplash

Keep checking back over the next few days for up-to-date discount info. I suggest you get your store wish lists ready to go, so you can get the browsing out of the way now and shop stress-free on Friday.

Just click on the name of the store to go straight to their online store!

All Saints

UK: 30% off everything

US: Up to 40% off everything

American Eagle

40% off everything


UK: 20% off everything + free delivery + free returns with code: ITSYOURS

US: 30% off everything


UK: 20% off everything with code: WIN20

US: 30% off everything with code: EPIC30


UK - 50% off everything + free delivery (No Code)

USA - 60% off everything (excluding sale) (No Code)


UK: 40% off shoes & accessories

US: Extra 50% off sale with code: EXTRA50

Free People

UK: 50% off selected items
Extra 20% off selected sale items

US: 50% off 50 dresses
25% off selected jewelry
50% off selected items
Extra 20% off selected sale items


UK: Up to 40% off selected shoes & accessories + free delivery
UK: 20% off everything when you join the H&M Club

US: Up to 70% off + free delivery (No Code)

J. Crew

US: 40% off & free shipping with code: THANKU


UK: 50% off everything with code: CYBER50

US: 50% off everything with code: FETCH50

Nasty Gal

UK: 30% off everything (No Code)

US: 50% off everything (No Code)

Neiman Marcus

Designer sale: up to 40% off


Extra 20% off sale

Designer clearance - up to 40% off

Pretty Little Thing

UK: 30% off everything with code: ITSON
Ends 23/11

US: 30% off everything with code: YAY30
Ends 23/11


30% of everything

River Island

UK: 20% off everything when you spend £75 (No Code)

US: 20% off everything (No Code)

Saks 5th Avenue

Designer sale - up to 40% off


UK & US: Up to 50% off everything
Free international delivery

Urban Outfitters

UK: Up to 50% off selected items

US: Buy one get one 50% off everything (No Code)